keyfn & Armaz: Presenting Africa Potential to Capital Partners
Armaz Capital
Industry
Investment
Market
Chad
Services by keyfn
Strategy & Consulting
· Overall business strategies
· Thought leadership
· Industry report
· Emerging trends discovery
· New venture creation
· Online communications
· Fundraising materials
Branding & Marketing
· Logo redesign and branding identity
· Social media marketing
· Content marketing
· Copywriting and translation
· Press release
· Event hosting
Software Development
· Responsive website
· Blog content management
· Mobile app UX/UI
· Mobile app coding
Results in Numbers
· 8+ new core members onboard
· 3+ affiliate businesses created
· 10M dollars allocated to invest
About Armaz Capital
Armaz Capital is an investment advisory firm based in N’Djamena, Chad. Initiated by a serial entrepreneur with an ambition to build a prosperous future for the next generations of Chadian and African, Armaz is positioned as a platform attracting foreign capital, to support emerging businesses in growing industries, whether they are operated as SMEs or technology-driven startups. This client came to partner with keyfn to create a storytelling-oriented brand allowing international partners to follow the stories of the next disruptive companies from Africa.
“keyfn team is a true team player. They come with a strong international background in new business creation, equipped with deep insights on the African market helping us to unlock untapped opportunities from ideation to execution. Their digital efforts are remarkable, successfully amplifying our visions towards capital partners.” - Moudjaid Abdelbagui, Founder & CEO, Armaz Capital
The Challenge
This client wanted to attract foreign capital to support Chadian entrepreneurs, however the Chad market isn’t widely known for its potential. As a serial entrepreneur who has studied and worked abroad, this client has the ambition to come back to serve his motherland - Chad, with the mission to boost local economies by empowering the new wave of entrepreneurs with capital and other possible resources. The main challenge is around an effective marketing strategy towards international capital to invest into Central Africa facilitating more business activities and job creations in traditional transport, global trade, infrastructure projects, as well as emerging industries, such as climate and technology.
Armaz Capital partnered with keyfn to showcase the hidden potential of Chad and other African countries towards external capital partners through effective online channels.
The Strategy
A Brand-New Identity
keyfn actively participated in creating the Armaz Capital brand since inception. The logomark of Armaz Capital was inspired and crafted with the symbolic N'Djamena's Monument of Independence, an upward bow and arrow, and a compass pointing towards the North - the North Star. Along with the bright orange color, the design represents the integral teamwork of Armaz Capital driving to serve its clients to achieve ambitious goals.
Website in Multiple Languages
Delivering the vision of Armaz Capital, a content-driven website was constructed. Multiple languages with careful UX writing was part of the service, as the client’s prospective partners are visiting from other countries, including Middle East and Sub-Saharan Africa, where many businesses are using Arabic, French, and Chinese. This consideration matched well with Armaz Capital as their core team came from all around the world, with a shared goal to invest and build the futures of Africa.
Social Media Marketing
Reaching out to external partners by the means of inbound and outbound approaches, social media remains an important source for others to check the activities of Armaz Capital. keyfn offered a full-service social media marketing, from strategy, design, content, to backend management, across multiple social media platforms. The content was engaging, converting numerous inquiries via inboxes which opened doors for Armaz Capital’s team to explore investment partnerships and other resources to help their portfolio companies.
Content Marketing as Thought Leadership
keyfn also participated in research to show that Armaz Capital has knowledge on emerging markets and growing industries in different African countries. Industry reports, country studies, are some examples of work, to amplify the specialties of each individual teammate at Armaz Capital. Content marketing has proven driving leads from the right target audience in connecting to their specialists for future collaborations.
Public Speaking Engagement
Along with text and graphics based content, keyfn bridged the gap between Chad-based team to global audience through monthly interactive sessions - Africa Future Roundtable, where entrepreneurs and investors exchange ideas on the investment opportunities in different countries and sectors. keyfn’s attempt on hosting online sessions reduced the barriers from external partners in learning deeply of Africa potentials, and offered opportunities for ecosystem stakeholders to explore in an open-ended casual platform.
The Outcome
Armaz Capital, with the business and digital consultancy provided by keyfn, has greatly presented the potential of Chad and African countries towards prospective foreign investors. Social media efforts have driven hundreds of new followers in months with many inbox inquiries scheduling for exploratory meetings. Content marketing using regular in-depth blogs has been a great source to open dialogues and being the reference for online visitors when they search through keywords. Partnering with keyfn has also helped Armaz Capital attract more public speaking invitations, and assisted them to onboard 8+ new core members. On the journey of raising 10M dollars to invest in enterprises in Central Africa, keyfn has been taking a co-lead to make the fundraising pitch much more convincing, thank you to keyfn’s new venture creation records in Africa and global markets.
“Armaz Capital has been a pleasure to work with the visionary keyfn team’s talent - excellent communicators infusing bold but practical innovation approaches to leapfrog traditional industries with latest technology and science. They have an extraordinary ability to observe macro trends, turn complex long-term opportunities into concise and appealing presentations towards our investors. Beyond a digital marketing and IT agency, keyfn operates as our partner in digital transformation as business consultancy. There are so many things we are learning from keyfn, in the journey of building the prosperous future of Africa .” - Moudjaid Abdelbagui, Founder & CEO, Armaz Capital